Nexus is dead, and Pixel is here to replace it. It's the biggest shift in Google's homegrown smartphone strategy since the first Nexus launch in 2010. Google executives have assured this will be one to remember, and the company has begun an advertising campaign bigger than anything they've done...

The best smartphone camera available; The best Android software experience yet; Snappy performance; Fantastic high-resolution display; Decent battery life

Lacks water resistance, wireless charging, and microSD card slot; Expensive; (Subjectively) ugly design

More than just another Nexus, the Pixel has what it takes to compete with other high-priced premium phones.

Fantastic camera; Super fast and responsive; Unlimited online photo and video backup

Not waterproof; Very expensive; No stereo speakers

Many have questioned Google's reasoning for taking the direction it has with the Pixel XL. Last year's Nexus 6P was a great phone at a great price. The Pixel line isn't about value, however; the focus here is on sheer quality.

Stunning; fast camera; The best version of Android yet; Impressive stamina; Bright display; Google Assistant is better than Siri

No water-resistance; Not very durable; Pretty pricey

If you're going to switch to a Pixel phone, the Pixel XL with Google Assistant is worth the extra money

Brilliant battery life; excellent Google Assistant and lightweight

Hardware feels cheaper than it is

At $769 (or $869 if you go with the 128GB model, which you should), the Google Pixel XL is priced to compete with the highest-end phones on the market. And in most regards, it's a success.

Fast Snapdragon 821 processor; Sharp display; Latest Android 7.1 software and guaranteed updates; Excellent camera; Promising Google Assistant functionality; 24/7 live help

No waterproofing; expandable storage; or wireless charging

Editors' Note: This review focuses on the Pixel XL. Read our Pixel review for a more in-depth look at Google's 5-inch phone. After watching other manufacturers attempt to deliver a pure Android experience with the Nexus for years, Google has taken total control with the Pixel.

Fantastic camera; stunning image stabilization; Superb Google Assistant; Great performance; Strong battery life; Built-in support and unlimited storage in Google Photos

Disappointing design; OK audio; No microSD card slot

Google continuously trying to build an ecosystem to connect each and every device, first from software and now with a combination of hardware and software. But the price of Pixel is 67000 which is still very expensive for Google's Pixel and it is very hard for it to convince the Apple iPhone users...

Good camera and battery backup; Sharp Display; Sound Quality; unlimited cloud storage for photos and videos

high price; low storage

Has been wearing a Silver variant for a while, it looks sharp over layer but there are two disadvantages of the silver variant, because it is extremely slippery so it slides very easily and can easily slide out of the hand if it is not prepared for it to slip, but the most negative are the...

If you're going to switch to a Pixel phone, the Pixel XL with Google Assistant is worth the extra money

Brilliant battery life, excellent Google Assistant and lightweight

Hardware feels cheaper than it is

There's a lot to like here. Google is making a second attempt at a first impression. For folks most concerned about software performance, we think they'll be very pleased with what they get. Seriously. The Pixel XL is a screamer when paging around the UI.

Phenomenal UI Performance; Eye Catching Rear Design; Excellent Camera Auto Software; Best in Class Voice Assistant; Very Good Battery Life and Recharging Speeds

Pricier than the Nexus it replaces; Poor Camera Lens Quality; Camera software ignores more experienced users; Poor Headphone Quality