The a7 IV is an all-round capable camera, supporting the photographer in almost any situation. Its video capabilities live up to a similar standard, making it a hugely flexible imaging tool.

Most photographic or video pursuits

Sports photography

All of the Sony a7 IV’s improvements and new technology leads to overall better performance over the Sony a7 III. Some would argue it even bests the Sony a7S III in some regards. While not perfect in any specific area, the Sony a7 IV is more of a jack of all trades.

The Sony a7 IV ($2,499.99, body only) is the eagerly awaited sequel to the popular a7 III from early 2018. This full-frame mirrorless camera isn't trying to be as groundbreaking as its predecessor, instead concentrating on refinements to the successful hybrid formula including a new 33MP full-frame sensor, an upgraded autofocus system with support for Sony's Real-Time Tracking, and 10-bit video for more flexibility with creative color grading. It's a stronger performer than the a7 III (which is still on sale for around $2,000), and earns our Editors' Choice award in the small, but highly competitive enthusiast category.Sony's Generalist Full-Frame The a7 IV is the sequel to the a7 III in concept and execution, but not quite in market position. We loved the a7 III when it debuted years ago, as it pushed the envelope in mirrorless autofocus at a very attractive $2,000 starting price. The a7 III sometimes goes on sale, but Sony hasn't permanently reduced its price. We now recommend t...

With a stabilized 33MP sensor, 10-bit 4K, and fast autofocus, the Sony a7 IV is a compelling full-frame camera for creatives.

Stabilized full-frame imaging and video; 33MP resolution leaves room to crop; 4K60 video with 10-bit color sampling; Tracks subjects at up to 10fps; Configurable controls; Subject recognition for people, animals, and birds; Large lens library

6fps burst shooting at highest quality settings; Omits Pixel Shift multi-shot mode; Rear display not as crisp as competitors; Eye detection focus isn't spot-on with current firmware

Great all-round image quality; More user-friendly design; Superb autofocus tracking;

Some video modes require a heavy frame crop; Can overheat despite new design;

The A7 IV offers big improvements in resolution, AF tracking, video features and more, but forget about the spec sheet for a second. Sony’s largest achievement is that it created a mainstream camera that makes photography and video easier, thanks to AI smarts that can aid any photographer, no matter...

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This full-frame mirrorless camera features significant improvements over its predecessor, the Alpha 7 III, in almost all areas. The new 33-million-pixel back-illuminated CMOS Exmor R sensor and the latest BIONZ XR processor ensure brilliant image quality, while its articulating touchscreen makes it...

Apple has given select media outlets and YouTubers access to the new iPhone 14 ahead of when it begins arriving in customers' hands on Friday, September 16. There are two models of the ‌iPhone‌ 14, the standard 6.1-inch ‌iPhone‌ 14 and the larger 6.7-inch ‌iPhone‌ 14 Plus.

The Apple iPhone 14 is no match for the just-released iPhone 14 Pro, but if you ignore that, it’s one of the most effective phones around.

Great cameras, front and back, Fast performance, Good battery life, Innovative safety features

Design too familiar, Some average features